The First Living Ad
Monday November 28th 2011, 1:39 AM Posted by: Alexx
Filed under: Advertising,Living Art,ipad

We’re proud to announce the first Living Ad–advertising designed specifically for the iPad and tablets.

Produced with Yahoo! and the good folks at Saatchi & Saatchi LA, the premiere Living Ad for the Toyota Prius v takes you on a brief journey though 3 interactive scenes that can be explored by touch. You can see the ad in its proper form on Livestand for iPad, but for now check out the walkthrough video below:

What’s cool is it marks the first time a commercial tablet ad has used HTML5 to take advantage the iPad’s accelerometer and physics. More importantly though, we’re making a shift towards setting higher standards for tablet advertising over what’s on the web.

Our aim is to help usher in a new movement in digital advertising, which has to be about more than just making digital versions of existing print and broadcast campaigns. We have a responsibility to embrace the technology and evolve with it.  The metrics will get there in time, and are moving steadily in that direction, but now’s the time to set the standards. The Living Ad is a huge step forward.

Extra special thanks to the incredibly talented Hayley Taylor for her track “Felt Like Love” available on iTunes here.

To learn more about Living Ads, check out or check out this promo piece:

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Comment by Meryl Slay 11.28.11 @ 1:08 PM

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