concept

Living Movie Poster – Photographed on Red One
Tuesday June 09th 2009, 10:09 AM Posted by: Alexx
Filed under: Advertising,Living Art,Living Portraits,Photography,Video

Youtube Version Alternate Link

As promised, here is our experience with using the Red One Camera, chronicling our voyage beyond the still image.  Looking forward to our next project featuring living art portraits. Stay tuned… After the video, take a peek at the links to see the final results.

We’re very excited about all the possibilities with converging photography and motion. Big thanks to everyone who helped make this happen. Especially Pam, DJ and Chad over at Hallmark who championed the idea. It’s not every client who is willing to take a risk with something new and they deserve recognition for this.

Living One Sheets: Final Versions after the jump:

Living One Sheets: Final Versions

Concept #1: “Teacher’s Pet”

Concept #2: “Diplomacy!”

Concept #3: “Students Have No Class”

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39 Comments so far
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Amazing!! I love it.

Comment by Eileen 06.09.09 @ 3:08 PM

[...] font:  Alexx Henry [...]

Pingback by El futur de la fotografia? « Memòries de Brooklyn 06.09.09 @ 3:19 PM

excellent! nicely done.

Comment by damien 06.09.09 @ 3:29 PM

[...] The Red One-photographed "Living Movie Poster" by Alexx Henry and co. Very cool: http://alexxhenry.com/blog/?p=475 [...]

Pingback by gmb's status on Tuesday, 09-Jun-09 22:32:02 UTC - Identi.ca 06.09.09 @ 3:32 PM

Great stuff. Really like how you covered all the elements you brought together to make this happen-client pitch, concept development, testing, production, equipment considerations/concerns. Thanks for going to the trouble of creating and posting this.

Comment by Brian 06.09.09 @ 6:21 PM

[...] sooner had I posted that last post and I stumble upon this, which is a great use of [...]

Pingback by » Blog Archive » The battle outside raging will soon shake your windows and rattle your walls. 06.09.09 @ 10:28 PM

[...] my eye over the last couple of days. First, this little doco on photographer Alexx Henry’s movie poster shoot (”one sheets”) with the Red One camera (which I found via A Photo Editor). The Red [...]

Pingback by It’s still. No, it’s moving. « Light Documents 06.10.09 @ 7:43 AM

Did you rent or buy the Red One Camera and len you used or purchased it? Great stuff..love it

Comment by Taimy Alvarez 06.10.09 @ 12:46 PM

We rented from Sim Video in LA. Really great and knowledgeable staf.. well maintained gear.

Comment by Alexx 06.10.09 @ 12:53 PM

This stuff is amazing. The surprise effect is really great.

Hate to ask a question about this – but the track is amazing – which track is it by Ratatat?

Comment by Varun 06.11.09 @ 4:36 AM

[...] And here’s one of the finished products: [Alexx Henry] [...]

Pingback by Пресата presata.com» Blog Archive » Using the Red One Camera to Make a ‘Living Movie Poster’ [Red One] 06.11.09 @ 7:26 AM

[...] And here’s one of the finished products: [Alexx Henry] [...]

Pingback by Using the Red One Camera to Make a ‘Living Movie Poster’ [Red One] | HyipLife.com 06.11.09 @ 7:48 AM

Here’s the music used on the piece. The lead track is Ratatat’s ‘Gettysburg’ off their album ‘Classics’. At 1:35 it’s Ratatat’s ‘El Pico’ from their self-titled album.

Comment by Alexx 06.11.09 @ 10:09 AM

This is a really great Flash banner.

Comment by benjamin brucker 06.11.09 @ 10:39 AM

[...] by ouwen on Jun.12, 2009, under Uncategorized 用REDONE来拍平面素材-拍“鲜活”的电影海报。。。 [From Alexx Henry Blog - What is inspiring is contagious. A collection of artistic inspiration filtered th...] [...]

Pingback by Alexx Henry Blog - What is inspiring is contagious. A collection of artistic inspiration filtered through the eyes of a photo studio. - 欧文RED 06.11.09 @ 9:37 PM

Did you end up renting the gear for this shoot, or did you invest in a red one. This new mix of video and photos is both exciting and scary for me. I love to shoot stills, but it seems that the ad world is changing and as photographers we have to change too.
-Matt

Comment by Matt Smith 06.12.09 @ 10:40 AM

That is absolutely amazing and revolutionary concept, Congratulation your team and you have just officially push the bar up about 10 notches. Great innovation your part, and way for your team to help pull it all together. While I cannot go get a Red camera tomorrow I will give this a shot on my own scale and post you a link to the result.

Comment by Brian Palmer 06.12.09 @ 11:05 AM

This is amazing – I think that the use of motion and photography in movie posters with HD technology is just the start. Can’t wait to see what you do next. Now have to work out how I can get my hands on a Red One!

Comment by Iain King 06.14.09 @ 4:47 AM

[...] Alexx Henry from alexxhenry.com – As promised, here is our experience with using the Red One Camera, chronicling our voyage beyond [...]

Pingback by Living Movie Poster | DSLR Geek 06.14.09 @ 3:51 PM

That is amazing!

Comment by ginna 06.14.09 @ 6:39 PM

[...] fascinating blog from Alexx Henry Photography details the process of making a highly impressive “living” [...]

Pingback by The Back Page: 23 News Items - The Cinema Post - Daily Entertainment News, Movie Reviews, Trailers and Opinion 06.16.09 @ 10:28 AM

[...] See more examples of the Live Posters that they created on the Alexx Henry Photography Blog. [...]

Pingback by Shooting Living Posters with a Red One Camera [Where Video and Still Photography Converge] | Tech Monkey Cameras 06.17.09 @ 3:01 PM

[...] See more examples of the Live Posters that they created on the Alexx Henry Photography Blog. [...]

Pingback by Photography News, Digital Camera Reviews and more » Shooting Living Posters with a Red One Camera [Where Video and Still Photography Converge] 06.17.09 @ 3:06 PM

[...] See more examples of the Live Posters that they created on the Alexx Henry Photography Blog. [...]

Pingback by Shooting Living Posters with a Red One Camera [Where Video and Still Photography Converge] - Digital Photo Help 06.17.09 @ 3:15 PM

But… they… don’t loop. Why was I expecting them to loop? I know why, because that would actually be impressive. This is just video with paused video at either end, with similar poses between start and finish.

Yes, the technology has improved but this has still not been executed for a real world situation ie a continuous experience for everyone, not just one viewer. Anyone with a 5D mark II and a ton of continuous lighting could do exactly the same thing.

Comment by Jeff Plum 06.18.09 @ 12:25 AM

Actually we did a few versions early on that looped, but that wasn’t how they were going to be used by the client, so we abandoned them. I disagree with the implication that a loopable clip is the goal, or even the assertion that it is not valid because it is simply experienced once. The strength of these living one-sheets is in the exploitation of the context- a set of expectations and boundaries were implied and then violated for the effect.

-Alexx

Comment by Alexx 06.18.09 @ 7:51 PM

[...] Alexx Henry Blog – What is inspiring is contagious. A collection of artistic inspiration filtered ….   [...]

Pingback by Red One camera in ad campaign « TOPICS 06.27.09 @ 6:25 AM

In my 40+ years of graphic design, I finally see you are doing something that combines the beauty of a static image (real photography) with the novel surprise of motion. Extremely well done. Thanks for the inside look…fascinating. Enjoyed it (almost) as much as this recently discovered footage of the making of Disneyland (Alexx, you gotta love Disney…he was a creative genius too). http://www.neatorama.com/2009/07/27/disneyland-construction-time-lapse/ There are 6 parts total. This can of 16mm was almost lost to the deep salt mine archives, but someone saw “Disney” on the label and opened it up. Enjoy!

Comment by Chaz DeSimone 07.31.09 @ 11:35 AM

I’m so glad I found this site…Keep up the good work

Comment by Bill Bartmann 09.02.09 @ 9:41 PM

[...] last weekend and spent some time talking about what we thought made for good content in a Living Poster. We showed off the Living Art that we did for our clients. Now we want to see what you guys come up [...]

Pingback by Alexx Henry Blog – What is inspiring is contagious. A collection of artistic inspiration filtered through the eyes of a photo studio. 09.03.09 @ 10:16 PM

SO BRILLIANT, ALEXX!!!!!!

Comment by Meryl 09.04.09 @ 9:50 AM

[...] last weekend and spent some time talking about what we thought made for good content in a Living Poster. We showed off the Living Art that we did for our clients. Now we want to see what you guys come up [...]

Pingback by Living Art Media 10.01.09 @ 6:01 PM


[...] traditional print jobs continue their decline. For more background on shooting motion ads check out Alexx Henry’s living movie poster and BLT Tomato’s “Living Onesheet” section of their website. From the fashion [...]

Pingback by Motion Ad from Macy’s For INC : Photocine News 03.16.10 @ 2:24 PM

[...] inspirational look at how futuristic movies portray motion advertising and showed examples from a “Living One Sheet” for a Cybil Shepard project. Alex has continuedbreaking new ground with his work on “Outside Magazine” and his [...]

Pingback by PhotoCine News - The definitive destination for Micro Movie Production. 07.28.10 @ 10:53 AM

[...] Alexx Henry Blog – What is inspiring is contagious. A collection …It's not every client who is willing to take a risk with something … The Red One-photographed "Living Movie Poster" by Alexx Henry and co. … [...]

Pingback by The client movie poster | See00800 01.18.11 @ 7:45 PM

Yes, but a Canon-based 9shooter system (with the Canon 5D Mark ii & HFS200) costs less than 1/10 cost of the RED EPIC and can be hand-held, as it is far lighter and smaller. The 9shooter also carries the advantages of redundancy and both dedicated stabilization for stills and dynamic stabilization for video, and one can use standard Canon lenses. In a showdown, the <$5,000 9shooter system would beat the $58,000+ EPIC RED hands down. And just you wait until the 9shooter with a Canon 5D Mark III & Mark IV!
http://blog.9shooter.com/2011/06/canon-based-nine-shooter-9shooter-4500.html

In a showdown, the 9shooter beats the EPIC RED hands down.

Canon will eat into Red's market share far faster than Red will eat into Canon's market share.

The 5d Mark III & IV, sdhx cards, USB3 hard drives–all these things will erode the Red Market share.

Think about it–are google and facebook and amazon built from IBM mainframes? Or from off-the-shelf components designed for the masses? What happened to Sun Microsystems? RED is the Sun Microsystems. Canon is the Microsoft/Dell/Apple in this case. Today's $299 laptop from Fry's electronics beats the $20,000 Sun Ultra Spark Station from ten years ago.

Moore's law tends to favor companies reaching up far more than companies reaching down.

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