concept

Digital Magazine Motion Cover and Feature for the iPad
Wednesday March 17th 2010, 12:55 AM Posted by: Alexx
Filed under: Advertising,Contextual Art,Design,Fashion,Fun,Inspiring,Living Art,Living Portraits,Photography,Production,Video

Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag – an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.

Our collaboration with Cory and Ming has been a phonemonal experience and you’ll see a lot more great work coming from this team. Check out this featurette, which goes behind the scenes and shows how we put it all together.



Special thanks to Campion for taking a risk with me. Without the bravery of a good client, we wouldn’t be able to bring you work of this caliber.

Extra special thanks to B2Pro Lighting, Red Camera & Jarred Land.

Extra extra special thanks to Chuck Carey and the good people at Troika Design Group without whom we would still be waiting for renders.

To view the content in it’s entirety, please check out www.alexxhenry.com/ipad.

-Alexx

Red is a registered trademark of Red Digital Cinema.

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59 Comments so far
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[...] Check this out… Thoughts? [...]

Pingback by Prepping for the ipad…the future of magazines online? – Visual Journalist 03.17.10 @ 12:55 PM

Alexx, I think you just upped the bar for all digital magazine designers! Keep up the great work.

Comment by Jesse 03.17.10 @ 1:35 PM

Alexx wins. You guys crushed it. Looks so good as a finished piece. kudos.

p

Comment by patrick 03.17.10 @ 4:41 PM

[...] as editoras. Um exemplo de quanto o mercado está ansioso pelo lançamento do iPad foi dado por Alexx Henry. O fotógrafo produziu um vídeo conceitual sobre como poderia ser um versão para iPad da Viv [...]

Pingback by Tiago Dória Weblog » Blog Archive » Revistas podem se transformar em softwares? 03.17.10 @ 4:49 PM

[...] prototype. I’d encourage you to take a few moments and watch this clip. You can also access yet another iPad magazine prototype here (although be warned the content of this one is a little more [...]

Pingback by “This is what we’ve been waiting for for 15 years” « Riverside Publishing Next Generation Blog 03.17.10 @ 6:22 PM

[...] released a demo of its iPad edition and although the graphics impress, a video from Alexx Henry Photography pushes the boundaries even [...]

Pingback by Magazines On The iPad Could Be Stunning Visual Treats « In Between Lines 03.17.10 @ 11:42 PM

[...] released a demo of its iPad edition and although the graphics impress, a video from Alexx Henry Photography pushes the boundaries even [...]

Pingback by Magazines On The iPad Could Be Stunning Visual Treats « IBL Technology Blog 03.17.10 @ 11:52 PM

[...] you go, check out the behind the scenes video of how they put this together. They used the RED camera, against a green screen to film their [...]

Pingback by How to push the boundaries in online magazines « Adam Westbrook 03.18.10 @ 3:07 AM

[...] jest Alexx Henry, który opisał całe przedsięwzięcie na swoim blogu. Pragnę tylko poinformować, że jest to tylko koncept. [...]

Pingback by Magazyny dla iPada mogą wyglądać niesamowicie! Musisz zobaczyć! [wideo] | Audiobook Fan (by Nexto.pl) 03.18.10 @ 3:53 AM

[...] blogu Alexxa Henry znalazłem krótki opis projektu: Wspólnie z Cory Strassburgerem oraz Ming Hsiungiem, [...]

Pingback by Multimedialne magazyny na iPadzie mogą zachwycać [wideo] 03.18.10 @ 6:11 AM

Hooray, the return of the splash screen…

Comment by Michael 03.18.10 @ 7:07 AM

[...] também a proposta do fotógrafo Alexx Henry, de como poderia ser uma versão da revista  Viv Mag para iPad. Sem dúvida um conceito bem [...]

Pingback by Imagemaster » Blog Archive » Jornais e Revistas se reinventando 03.18.10 @ 7:26 AM

[...] Magazine have posted a video showing a behind the scenes look at how they shot their first iPad edition.They make use of [...]

Pingback by Verbal. | The iPad: Excited or Blase? 03.18.10 @ 9:11 AM

Brilliant work Alexx and company.Show us how to do an ad next time.

Comment by Eric 03.18.10 @ 9:33 AM


[...] a motion magazine cover and feature developed by Alexx Henry, Cory Strassburger and Ming Hsiung for all digital magazine Viv [...]

Pingback by Stunning “Digital Print” Magazine Concept from Viv Mag — Own Brand Media 03.18.10 @ 1:48 PM

[...] 目前为止看到最酷的iPad电子杂志VIVMag,2 [...]

Pingback by 陈轶的盛夏厅 » iPad相关汇总贴 03.19.10 @ 12:45 AM

One more reason to count down the days to iPad! FANTASTIC job!!!

Comment by HERF 03.21.10 @ 8:24 AM

Really cool concept for magazines, fantastic idea! The future is near!

Comment by Infokart 03.21.10 @ 4:08 PM

Wow. Incredible! I watched that about 10 times. Keep up the amazing work!

Comment by Nicole Roberts 03.21.10 @ 7:45 PM

[...] seu blog, Henry diz que será possível produzir capas e conteúdo vivo, não só para o iPad, mas para [...]

Pingback by iPad e a reinvenção das revistas | O Escafandro 03.22.10 @ 11:33 AM

the comps look great visually.

as a techie myself, I am curious what technology/pipeline you will be using to accomplish this on iPad? Since these comps can’t run on the iPhone or iPad as they stand now.

Comment by ickydime 03.22.10 @ 12:28 PM

[...] You can read more and get a behind-the-scenes look at the making of the spread on Alexx Henry’s blog right here. [...]

Pingback by Considering the Future of Print Creative | SOMETHING MASSIVE | Los Angeles, New York, Buenos Aires 03.22.10 @ 1:34 PM

The photography and video component is great – no denying that. It’s certainly an interesting idea but things moving in my peripheral while I’m trying to read content is really distracting. Perhaps the video should stop moving completely when the text content is shown.

I’m not sure what the solution is but remember: this is a magazine I’m trying to read. If you distract me from doing that it’s going to tick me off.

Dare I say it but.. is the “skip intro” button about to make a come-back?

Comment by Scott Oakley 03.24.10 @ 12:42 PM

[...] Alexx Henry has created a series of videos showcasing motion video for digital magazines consumed on devices like the iPad. While it is visually stunning, I worry that it’s breaking the magazine reading experience to the point of being annoying. Watch the video on Vimeo or inline below. [...]

Pingback by Is this what the magazine reading experience will be like on the iPad? | ScottOakley.com 03.24.10 @ 1:42 PM

Looks amazing, well done!

I have a question though, that might sound a bit smartaleccy…..

How is this different to a flash website? Or a dvd with menus?

Is it simply because it will be an ‘app’ on an ipad?

As I said, I am asking this out of genuine curiosity, not being difficult LOL

Kris

Comment by Kris Singleton 03.24.10 @ 6:03 PM

[...] as editoras. Um exemplo de quanto o mercado está ansioso pelo lançamento do iPad foi dado por Alexx Henry. O fotógrafo produziu um vídeo conceitual sobre como poderia ser uma versão para iPad da Viv [...]

Pingback by Revistas podem se transformar em softwares? « Dti Solutions – "Informática pra Você e sua Empresa" 03.25.10 @ 6:26 AM

Wow, incredible work! Looking at this, I can definitely see that the game is changing. Scary and wonderful to think about.

Comment by Chris Vongsawat 03.28.10 @ 4:33 PM

Won’t hold interest.

Comment by David Sucher 03.29.10 @ 8:31 PM

[...] 3. Viv Mag+Ipad [...]

Pingback by 因特网,广告营销世界的热门话题和创新型网站 | 天岸 03.30.10 @ 4:49 PM

nice work!

Comment by robin 04.01.10 @ 11:52 AM

Great videos i really like them. Thanks for the share..:)

Comment by impotenta 04.15.10 @ 8:43 AM

I think that it will hold interest, I think the iPad is in it for the long run and will become a backbone of advertising and movies.

Comment by Amy 04.29.10 @ 12:24 PM

the ipad has been featured in a few music videos that i have noticed..not sure wether its been used in any films that ive seen..but no doubt it will be a major “prop” within some big name films this year.

Comment by ipad 05.31.10 @ 4:31 PM

iPad is very good. but i can not see the video..i like it features.

Comment by hp ac adapter 06.08.10 @ 4:19 AM

[...] seu blog, Henry diz que será possível produzir capas e conteúdo vivo, não só para o iPad, mas para [...]

Pingback by iPad e a reinvenção das revistas « OEscafandro 07.10.10 @ 11:06 AM

These videos are really good and useful for marketing ideas. Thanks for the share.

Comment by iPad Free 07.18.10 @ 2:08 AM

I agree with amy, it is going to play a big role in advertising

Comment by Willipad 07.22.10 @ 3:22 AM

One of the best motion covers i’ve seen, really great stuff. The the other companies have their work cut out for them now!

Awesome stuff.

Comment by iPad 09.01.10 @ 11:31 AM

Great read. I identified your web page from a google search, and was glad i did. The information has helped me immensely.

Comment by Pearly Wallentine 09.07.10 @ 9:54 AM

I love your web page! did you produce this yourself or did you outsource it? Im trying to find a blog style thats comparable so thats the only cause I’m asking. Either way keep up the great work I was impressed with your content really..

Comment by HDTV plasma 1080p 09.08.10 @ 10:08 AM

[...] think that what Alexx Henry did for Viv Mag is absolutely brilliant.   Sure some mags may say this is too big of a production [...]

Pingback by A Sign of What Could Be the Future of Print « Vincent Laforet’s Blog 09.10.10 @ 12:08 AM

All videos are really good and useful for marketing ideas.

Comment by mortgage credit specialists 09.17.10 @ 9:45 PM

This seems to be a cool motion video for digital magazines .
Video are nothing if not awesome it’s , high quality graphics makes it engrossing and attractive ,Wow.

Comment by rogue pvp 10.03.10 @ 2:35 AM

all videos are nice. want lot more videos to add

Comment by follow the paper 11.16.10 @ 8:00 PM

Yeah, this is a fantastic digital magazine video. Graphics are terrific.

Comment by yeoay 12.13.10 @ 6:15 PM

its a great work. very interesting. The photography and video component is great – no denying that. It’s certainly an interesting idea but things moving in my peripheral while I’m trying to read content is really distracting. Perhaps the video should stop moving completely when the text content is shown.

Comment by frozen lover 01.10.11 @ 2:30 AM

It’s a very good and fantastic magazine video. I like it very much

Comment by las vegas entrepreneurs 01.22.11 @ 9:18 PM

thank you for the excellent magazine video. i love it. ;)

Comment by free ipad games 02.11.11 @ 9:49 AM

Wonderful Magazine video it looks great.

Comment by Ipad 03.03.11 @ 4:09 PM

Amazing post, honest! Really cool post there..

Comment by Kaos Murah 04.12.11 @ 4:47 PM

I am curious what technology or pipeline you will be using to accomplish this on iPad?

Comment by lyxury garden furniture 04.18.11 @ 12:14 PM

Took me a while to examine many of the comments written here, but i have defintely enjoyed your well written article.It proved to be highly beneficial to me and was time well spent reading and reseraching what you have written – please keep me informed as to when you further update this more

Comment by residual cash blaster 05.07.11 @ 8:28 PM

Cool i like the magazine video, if its possible can i put it up in a new, news and reviews section on my ipad website?, dont worry il have a link back straight to here, the sites in construction now but i would love to use it, the site is:
http://ipad2forfree.co.uk
please get back to me on the verdict!!!

Comment by ipadsite 05.10.11 @ 6:59 PM

Amazing graphics. Reminds me of Arev Manoukian’s work. Was he involved in this project?
This is his video that resembles the style you guys used: http://www.youtube.com/watch?v=nHBude6diCo

Comment by I want Free iPad 05.24.11 @ 12:36 PM

Thanks for the article! Just browsing around online I get into some cool stuff. Anyways, back to school work…

Comment by Zack Absalon 06.25.11 @ 8:31 PM

Magnetic blog post you have here. I hadn’t examined aforementioned.

Comment by Delcie Loxley 07.26.11 @ 5:05 PM

Hey great post. A question, even though you have great info how can you be sure about all of this?

Comment by Delaware 08.27.11 @ 1:49 PM

Fantastic website. A lot of useful info here. I’m sending it to some buddies ans additionally sharing in delicious. And certainly, thanks to your sweat!

Comment by Jeffery Bitner 09.17.11 @ 4:16 AM

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