concept

Some Wounds Don’t Heal
Tuesday May 19th 2009, 4:43 PM Posted by: Alexx
Filed under: Advertising,Photography

Love this print campaign from the Australian ASCA. Great job of using the power of the photograph to communicate a layered idea.

-Alexx

asca-print-mjpgasca-print-rjpgasca-print-bjpg

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I’m Buying Jameson
Monday May 11th 2009, 4:43 PM Posted by: Andrew
Filed under: Advertising,Video

DailyDOOH posted this interactive Jameson ad by TBWA/Chiat/Day New York awhile back and I’m still showing it to people. We are all about out-of-home advertising here and all it takes is something a little different, and these interactive campaigns are a great start.

The possibilities are still unlimited here folks…
-Andrew

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Living Movie Poster – Photographed on Red One – Intro Video
Tuesday April 28th 2009, 5:02 PM Posted by: Alexx
Filed under: Advertising,Living Portraits,Photography,Video

So we recently wrapped production on a Living Movie Poster photographed using the Red One camera.  I really believe this is the future and I’m super thrilled to be a part of the revolution. If you haven’t seen this yet, it’s very cool if it’s done right. What begins as a still image suddenly comes alive when the characters move, perform an action, and then resolve back to the poster frame. If you thought the portraits and newspapers from Harry Potter were the future, then look no further. Unfortunately, we can’t release the final Living Poster yet, but as soon as the movie promotion begins I’ll have it up here.

This is the teaser, but keep checking back and in the coming weeks we’ll be posting videos that show how and why we used the Red One, how and why we used the Briese Focus-180 as a key-light, and the whole progression of creating a Living Movie Poster. Stay tuned…

-Alexx

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Goodbye Stock Photography, Hello Stock Commercials
Thursday April 16th 2009, 1:44 PM Posted by: Andrew
Filed under: Advertising

“When budget limitations (insert unfunny Recession Joke here) preclude you from ordering one of our incredible Custom TV Commercials, Studio Center offers YOU hundreds of terrific options in our Pre-Produced TV Library!”

-Studio Center

Sorry ad agencies, looks like you may be out of the job. I highly recommend the Pet Store Commercial. Yours for only $995!

Thanks @allisoncmiller
-Andrew

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