This is fantastic. Via: motionographer.com

Here’s how they did it.

Like This? Subscribe!   Email   RSS Feed

Here’s our “Living” Magazine Cover and Spread released with the October issue of Outside Magazine. Photographed with the Red One camera, we created our vision of how a motion-magazine of the not-too-distant future would look based on emerging technologies like flexible OLED and E Ink.

Music is “Gone Gone Days” by Two Years Before the Mast and “I Like Van Halen Because My Sister Says They Are Cool” which has got to be my favorite song title in the world by El Ten Eleven. You can buy El Ten Eleven’s music here: itunes.com/elteneleven

Like This? Subscribe!   Email   RSS Feed

Thanks to everyone for all the terrific feedback and comments on this and all the other blogs that carried the Living One Sheet Video! It’s great to be part of this discussion. This is such an incredibly exciting time to be an image maker. We are at the dawn of something new.

It won’t be long before the Harry Potter vision of the future is realized with moving portraits adorning newspapers and adverts. I am so excited about all the possibilities with converging photography with motion and thrilled to be on the front lines.

I’ve been getting some feedback about how these changes are exciting but scary, and some fear about the barrier to entry (cost of Red etc…) and I’d just like to state the obvious and say that yeah, change can be scary, but as Heraclitus pointed out 2500 years ago, the only constant is change. So as artists, we wind up facing the fundamental Darwinian axiom- evolve or dissolve.

Sure the Red One is expensive, but you can rent. And even still, the video image quality from the 5DMII is breathtaking, and that is certainly affordable.

So I challenge you to go out and try something. Take your aesthetic and vision as an image maker and try something new. I’d love to see what you can come up with. As an added incentive, there’s even a contest in the works. Stay tuned for the deets.

Best,

Alexx

Like This? Subscribe!   Email   RSS Feed

Youtube Version Alternate Link

As promised, here is our experience with using the Red One Camera, chronicling our voyage beyond the still image.  Looking forward to our next project featuring living art portraits. Stay tuned… After the video, take a peek at the links to see the final results.

We’re very excited about all the possibilities with converging photography and motion. Big thanks to everyone who helped make this happen. Especially Pam, DJ and Chad over at Hallmark who championed the idea. It’s not every client who is willing to take a risk with something new and they deserve recognition for this.

Living One Sheets: Final Versions after the jump:

(more…)

Like This? Subscribe!   Email   RSS Feed

Here’s another campaign that does a great job of using photography as the best way of expressing a wonderfully textured idea. From BBDO Guerrero. The cans shown here were installed around Manila.

-Alexx (hat-tip thedieline.com)

Like This? Subscribe!   Email   RSS Feed

Love this print campaign from the Australian ASCA. Great job of using the power of the photograph to communicate a layered idea.

-Alexx

Like This? Subscribe!   Email   RSS Feed

DailyDOOH posted this interactive Jameson ad by TBWA/Chiat/Day New York awhile back and I’m still showing it to people. We are all about out-of-home advertising here and all it takes is something a little different, and these interactive campaigns are a great start.

The possibilities are still unlimited here folks…
-Andrew

Like This? Subscribe!   Email   RSS Feed

So we recently wrapped production on a Living Movie Poster photographed using the Red One camera.  I really believe this is the future and I’m super thrilled to be a part of the revolution. If you haven’t seen this yet, it’s very cool if it’s done right. What begins as a still image suddenly comes alive when the characters move, perform an action, and then resolve back to the poster frame. If you thought the portraits and newspapers from Harry Potter were the future, then look no further. Unfortunately, we can’t release the final Living Poster yet, but as soon as the movie promotion begins I’ll have it up here.

This is the teaser, but keep checking back and in the coming weeks we’ll be posting videos that show how and why we used the Red One, how and why we used the Briese Focus-180 as a key-light, and the whole progression of creating a Living Movie Poster. Stay tuned…

-Alexx

Like This? Subscribe!   Email   RSS Feed

“When budget limitations (insert unfunny Recession Joke here) preclude you from ordering one of our incredible Custom TV Commercials, Studio Center offers YOU hundreds of terrific options in our Pre-Produced TV Library!”

-Studio Center

Sorry ad agencies, looks like you may be out of the job. I highly recommend the Pet Store Commercial. Yours for only $995!

Thanks @allisoncmiller
-Andrew

Like This? Subscribe!   Email   RSS Feed