Tuesday July 06th 2010, 5:55 PM Posted by: Andrew
Filed under: Advertising,Living Art
Cemusa, a popular international outdoor advertising company, is soon releasing 65″ landscape screens and 70″ portrait touch screens starting at newsstand locations complete with scheduling software and network connectivity.
These will offer the ability deliver video and interactive digital Living Art content directly to New Yorkers. If done correctly, this could possibly be the start of a New York CBS Alive or Adspace. It will be very interesting to see what type of content these screens are first released with.
After the first wave of signage, they plan on to roll out their screens onto bus stops and (ahem!) public restrooms (and for god’s sake please wash your hands before using the touch screens.) Show+Tell, the ad agency working with Cemusa, is developing the scheduling and playback software, network connectivity, implementation services, and support services into the screens.
Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag – an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.
Our collaboration with Cory and Ming has been a phonemonal experience and you’ll see a lot more great work coming from this team. Check out this featurette, which goes behind the scenes and shows how we put it all together.
Special thanks to Campion for taking a risk with me. Without the bravery of a good client, we wouldn’t be able to bring you work of this caliber.
Extra special thanks to B2Pro Lighting, Red Camera & Jarred Land.
Extra extra special thanks to Chuck Carey and the good people at Troika Design Group without whom we would still be waiting for renders.
Here’s our “Living” Magazine Cover and Spread released with the October issue of Outside Magazine. Photographed with the Red One camera, we created our vision of how a motion-magazine of the not-too-distant future would look based on emerging technologies like flexible OLED and E Ink.
Music is “Gone Gone Days” by Two Years Before the Mast and “I Like Van Halen Because My Sister Says They Are Cool” which has got to be my favorite song title in the world by El Ten Eleven. You can buy El Ten Eleven’s music here: itunes.com/elteneleven
Thanks to everyone for all the terrific feedback and comments on this and all the other blogs that carried the Living One Sheet Video! It’s great to be part of this discussion. This is such an incredibly exciting time to be an image maker. We are at the dawn of something new.
It won’t be long before the Harry Potter vision of the future is realized with moving portraits adorning newspapers and adverts. I am so excited about all the possibilities with converging photography with motion and thrilled to be on the front lines.
I’ve been getting some feedback about how these changes are exciting but scary, and some fear about the barrier to entry (cost of Red etc…) and I’d just like to state the obvious and say that yeah, change can be scary, but as Heraclitus pointed out 2500 years ago, the only constant is change. So as artists, we wind up facing the fundamental Darwinian axiom- evolve or dissolve.
Sure the Red One is expensive, but you can rent. And even still, the video image quality from the 5DMII is breathtaking, and that is certainly affordable.
So I challenge you to go out and try something. Take your aesthetic and vision as an image maker and try something new. I’d love to see what you can come up with. As an added incentive, there’s even a contest in the works. Stay tuned for the deets.
As promised, here is our experience with using the Red One Camera, chronicling our voyage beyond the still image. Looking forward to our next project featuring living art portraits. Stay tuned… After the video, take a peek at the links to see the final results.
We’re very excited about all the possibilities with converging photography and motion. Big thanks to everyone who helped make this happen. Especially Pam, DJ and Chad over at Hallmark who championed the idea. It’s not every client who is willing to take a risk with something new and they deserve recognition for this.
Here’s another campaign that does a great job of using photography as the best way of expressing a wonderfully textured idea. From BBDO Guerrero. The cans shown here were installed around Manila.
Monday May 11th 2009, 4:43 PM Posted by: Andrew
Filed under: Advertising,Video
DailyDOOH posted this interactive Jameson ad by TBWA/Chiat/Day New York awhile back and I’m still showing it to people. We are all about out-of-home advertising here and all it takes is something a little different, and these interactive campaigns are a great start.
The possibilities are still unlimited here folks…
-Andrew
So we recently wrapped production on a Living Movie Poster photographed using the Red One camera. I really believe this is the future and I’m super thrilled to be a part of the revolution. If you haven’t seen this yet, it’s very cool if it’s done right. What begins as a still image suddenly comes alive when the characters move, perform an action, and then resolve back to the poster frame. If you thought the portraits and newspapers from Harry Potter were the future, then look no further. Unfortunately, we can’t release the final Living Poster yet, but as soon as the movie promotion begins I’ll have it up here.
This is the teaser, but keep checking back and in the coming weeks we’ll be posting videos that show how and why we used the Red One, how and why we used the Briese Focus-180 as a key-light, and the whole progression of creating a Living Movie Poster. Stay tuned…
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