concept

An Open Letter to the Members of the Jury for Cannes Cyber Lion
Thursday August 11th 2011, 10:30 AM Posted by: Alexx
Filed under: Advertising,Awards,Living Art,ipad,technology

Thank you! You guys rock. Not because you gave us an ass-kicking gold statue to run around the south of France with, but because you went out of your way to recognize a vision we have for how publishing can and should evolve, something we like to call the Living Art movement. And for that I am honored.

We believe in this movement with all of our hearts. We’ve lived and breathed this for the past several years and have dedicated ourselves to the trial-and-error process of developing best practices. Living Art is the evolution of publishing. It’s gonna happen with or without us. And sure, it may take a little imagination for publishers and advertisers to see the crystal ball with as much clarity as we claim to, but honestly, not much. And I’m confident as soon as people start producing more of this stuff, it will spark a creative renaissance.

That’s why we’re working our butts off. We want to be there when this all takes off. We want to do everything we can to influence the kind and caliber of work that is getting made in the name of Living Art. At this point, we know we’ve barely scratched the surface of what is possible, but we’ve already begun to discover a unique and wonderful visual language developing out of this medium. And while we’re not suggesting people get as geeky as we have with the academics of it, it’s important to recognize that an audience will pick up on the subtleties of that grammar, and that just like with film-theory, game-theory or design-theory, etc.. there is a reason behind why one would express an idea using Living Art- just like there’s a reason why you would express an idea with photography, or a sculpture… a 30 second commercial.. a poem…

Here’s the point.

We’re pretty sure you, the esteemed Cannes jury get this. In fact, the whole reason why we entered Cannes was because we think highly of you as individuals, and wanted to make sure you got to see the work. The award was certainly unexpected, but very welcome. So I wanted to say thank you for the recognition, but more importantly, thank you for sharing our vision for the future of publishing, and for tilting the spotlight our way.

We are pretty invested in making sure Living Art grows as a good art form. That it doesn’t hang out with drug addicts, goes to a nice finishing school, and eventually grows up to be a mature, well established medium.. We are the self appointed guardians.. .the taste police of living art if you will, and we will do it happily until someone wants to knock us off our perch and show us how its done. C’mon. Dare ya.

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Comment by ammarwils 09.01.11 @ 12:33 AM

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